Hi All--
Just checking in quick.
There's going to be a fair bit of news coming from the United Way office in the weeks ahead. There's a new slogan. . . "We Live United". . .and there will be new literature/promotion material to support that. The UW Board funding proposal for 2009 should be published shortly as well.
Another piece of news that was published a few weeks ago is the 2008 campaign goal. Last year's goal of $5,555,555.55 was a challenging goal. That goal was surpassed by approximately 7% with close to $5,700,000 raised.
The bar has been set high again for 2008. Our 2008 campaign goal is $6,000,000. A number that some may argue is an easier to number to remember than it is to achieve. It's an 8% increase over last year's goal and a 5.3% increase over last year's $$$ raised.
Is it a lofty goal? I'd say definitely. Is it an achieveable goal? Again, definitely. Hard work ahead? Yes. You see a trend with my line of thought? We can definitely reach this year's goal. . . but it's definitely going to take some work. Be thinking/planning about how you can maximize your site campaigns to reach their full potential. And don't hesitate to ask for help. We're all in this together.
Thanks, Dave
Sunday, May 25, 2008
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